Press
For editors and event organisers
Biography in three lengths to copy, photos to download, press coverage. The three biographies and the three press photos on this page may be used free of charge for reporting on Christian Steiger. For the sources linked below, the rights of the respective publishers apply.
Short, two sentences
Christian Steiger is Managing Director of Lexware in Freiburg, Germany, and the author of the Lena Principle. From 1997 to 2007 he produced electronic music, including seven of the ten tracks for the Euro-Mir rollercoaster soundtrack at Europa-Park.
Medium, one paragraph
Christian Steiger, born 1973 in Freiburg im Breisgau, has been Managing Director of Lexware since 2019, Germany’s market leader in business software for small companies. He built lexoffice, today Lexware Office, from zero as an intrapreneur in 2010 and led the innovation division of the Haufe Group until 2019. His Lena Principle has been freely available at das-lena-prinzip.de since 2026: AI as an AI co-CEO for the self-employed, mandating instead of prompting. Before that, from 1997 to 2007, he produced electronic music, with 23 releases of his own and tracks on more than 150 compilations, among them Café del Mar. In 1997 he co-wrote seven of the ten tracks of the Euro-Mir rollercoaster soundtrack at Europa-Park with Ben Klug.
Long, three paragraphs
Christian Steiger was born in Freiburg im Breisgau in 1973 and has stayed close to the city ever since. He studied computer science and graduated in 1999. Alongside his studies he produced electronic music under seventeen project names. He began in 1993 with a single keyboard; the main period runs from 1997 to 2007. In those years he released 23 records of his own and appeared on more than 150 compilations, among them Café del Mar; work for other artists appeared until 2010. In 1997, together with Ben Klug, he co-wrote seven of the ten tracks for the Euro-Mir rollercoaster soundtrack at Europa-Park. The album came out on Calren Records in 1997, the Lift Off ! maxi on EAMS in 1998. It still plays there today; the park retires the ride on 9 January 2027. In 1999 he joined the Haufe media group, running eCommerce and later programme and project management. In 2008 he founded Zaplive Media GmbH, a live-streaming platform, three years before Twitch. In 2010 he returned to Haufe, built the Blue Ocean division, went through the ME310 design thinking programme at Stanford and started the cloud accounting service lexoffice, today Lexware Office, as employee number zero. From 2012 to 2019 he led more than 150 people as head of the innovation division. He has been Managing Director of Lexware since July 2019. More than 650,000 businesses work with its software. His mission: making entrepreneurship simple. That is the idea behind Tell Your Story, an initiative that gives small businesses a stage, and since 2026 behind the Lena Principle, freely available at das-lena-prinzip.de: AI as an AI co-CEO for the self-employed, mandating instead of prompting. Handelsblatt, ZEIT and Badische Zeitung have picked it up. He has a daughter and lives in Freiburg.
Press photos
Download individually or all three as a ZIP.
Download at 1280 pixels high, larger on request.
Download at 1280 pixels high, larger on request.
Download at 820 pixels high, larger on request.
Press coverage
- Handelsblatt, March 2026„Wir wollen die KI zum Co-CEO für Kleinunternehmen machen" German
- DUP Unternehmer-Magazin, 2026„Warum wir KI bald mandatieren statt prompten" German
- Badische Zeitung, 2026Podcast mit Lexware-Chef Christian Steiger über KI: „Hört auf zu prompten" German
- On the music, since 1998The Euro-Mir press register on urban-listening.com
Interviews, press enquiries and anything about Lexware go to the Lexware press office, presselexware@haufe-lexware.com. Talks go through the same office. Personal enquiries and anything about the music: kontakt@christiansteiger.com.
For event organisers: the three topics he speaks about, and the stages where they were given, are listed on the German page under Auf der Bühne (German). Enquiries go to the Lexware communications team, presselexware@haufe-lexware.com.