Talks
On stage

What I speak about
Three topics that have occupied me for years. On stage, in interviews, on LinkedIn and in my own work.

Das Lena Prinzip
mandating instead of prompting, the AI co-CEOI do not hand AI a list of tasks. I give it a mandate with five building blocks: goal, frame, values, escalation and control. Inside it, it decides for itself. I call that mandating instead of prompting. I hand over the work, not the liability.- For
- Leaders in companies of every size, from the self-employed to large corporations. For the small ones, the AI co-CEO is what the big ones have in whole departments.
- The question
- How can AI work on its own for me without my having to start every step?
- What the audience takes away
- Why mandating gets you further than prompting.
- The five building blocks of a mandate: goal, frame, values, escalation and control.
- You can hand over the work, not the responsibility.

AI across the whole company
human and AI readiness, organisational models, around 25 agile teams, frAItagNo tool works if nobody uses it. So the whole company is learning AI, not one department. Every role changes along the way, some of them a great deal. The jobs should stay.- For
- Anyone who leads people and wants to bring AI into the whole company, however large or small it is.
- The question
- How does a whole company learn AI, not just one department?
- What the audience takes away
- Why fear is the biggest obstacle and how a free day for AI takes it away.
- How roles change and why the jobs should still stay.
- What enable teams, pioneer groups and teams of two can do.

Visibility for the self-employed
Tell Your Story, brand, who is not on the listAt Tell Your Story, other people get the stage, not me. They carry every role on their own and appear least often in public debate. Whoever does not appear is not thought of in politics either. When the self-employed are treated as a side note, I contradict it publicly, with numbers.- For
- Companies and brands of every size, plus associations, policymakers and media. Brand matters to the small ones as much as to the very big.
- The question
- Why do around four million self-employed people barely appear in public debate, and what changes when they get a stage?
- What the audience takes away
- What the self-employed contribute to Germany, in sourced figures.
- How Tell Your Story tells stories instead of advertising.
- Why brand matters more as products become copyable.
Tell Your Story is the stance behind everything Lexware does for the self-employed beyond the products. Stories to read, the podcast to hear, the magazine, a page in DIE ZEIT and clips on ARD, Netflix and Amazon Prime to watch, plus events and SC Freiburg to take part in. More than a billion contacts a year, as Lexware counts it on tellyourstory.lexware.de.
Stages
- 2026Messe Offenburg, Black Forest Space 2026 (Keynote)
- Schuppen 52, Hamburg, Lexware Festival 2026 (Host & Speaker)
- BIG BANG KI FESTIVAL, Jupiter Stage, STATION Berlin, Business Buddy: Wie KI zum Co-CEO für Selbstständige und kleine Unternehmen wird
- Business Creator Summit, Sind Creator die neuen Gründer?
- OMR Festival, Blue Stage, Dein Produkt ist kopierbar. Deine Marke nicht
- 9:16 Summit 2026, KI als operativer Hebel (mit Eric Demuth)
- data:unplugged Festival, Violet Stage, Messe Münster, Das Lena Prinzip. Warum die Ära der KI-Co-CEOs beginnt
- 2025This is Marketing, Das Lena Prinzip: Warum KI dein nächster Co-CEO wird
- Black Forest Space (Offenburg), Das Lena Prinzip (Keynote + Panel)
- Business Creator Summit, Das Lena Prinzip / Fireside Chat
- 9:16 Summit, Selbstständigkeit in der Creator-Economy (Paneltalk)
- evolve Marketing-KI Konferenz, Wie KI Selbstständige zu Vorreitern macht
- OMR 2025, Yellow Stage, Gründer*innen Pitch / OMR 5050 powered by Lexware
- 2024This is Marketing, Alle schauen nur zurück
- Entrepreneur University, Vom Startup zum Marktführer
- d.velop summit 2024
- OMR Festival 5050-Stage
- 202325 Jahre HRworks: Paneldiskussion „Erfolgsgeheimnis Freiburg“
- BCS, Business Creator Summit 2023
- Banking Exchange / BEXtravaganza, Embedded Finance (Panel)
- Cloud Ecosystem, SaaS Leadership Summit
- 2022lexoffice, lexpresso 2022, three talks
- 2021lexpresso 2021 (Keynote)

Talks are held in German, length and format by arrangement. Speaking enquiries go to the Lexware communications team, where the vita and the press photo are kept as well.
Material for announcements, three biographies and press photos, is on the press page. Back to the profile